Fred. Olsen Cruise Lines launches TV advertising campaign to support Summer Cruises

Press release -

Fred. Olsen Cruise Lines launches TV advertising campaign to support Summer Cruises

Fred. Olsen Cruise Lines recently launched a dedicated brochure detailing some great offers on cruises for summer 2013 to destinations worldwide.

Now, the cruise line is supporting these special offer cruises with a comprehensive advertising campaign across a selection of TV channels carefully chosen to reach Fred. Olsen’s target audience. The advertisements will run from 10th to 30th June 2013 inclusive.

The 30 second commercial utilises the quirky brand identity with the characterful animation that has become synonymous with Fred. Olsen, underscoring the personal and friendly style of cruising.  The key message is the great value for money offered by the cruises - ‘discover the world from £69 per person, per night, all inclusive.’

Justin Stanton, Head of Marketing for Fred. Olsen Cruise Lines, said: ‘This campaign highlights the great value for money offered by our summer cruises with all meals, choice of drinks, leisure facilities and evening shows, all included in the price. Anyone who has yet to book a summer holiday can bag a real bargain.  The unique brand identity is instantly recognisable and really reflects the friendly, relaxed style we are known for at Fred. Olsen.’


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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Contacts

Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

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Fred. Olsen Cruise Lines launches TV advertising campaign to support Summer Cruises
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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom
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