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Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines has unveiled a new early booking incentive, its Freedom Fare Price Promise, encouraging guests to book early to get the best value for their cruise.

The Price Promise assures guests that anyone who books a Freedom Fare within the first four weeks of a cruise going on sale will receive either a cabin upgrade or credit to spend on board, should an equivalent cabin on

From L-R: Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, Dave Dunlop, Partner and CDO at Else, Karen Calligeris, Head of UX at Else, Sean Carney, chair of the judges and Sally Lukins, Managing Director of DBA

Golden partnership between Fred. Olsen Cruise Lines and Else achieves renowned award recognition

A partnership between Fred. Olsen Cruise Lines and design consultancy Else has delivered golden results.

The two businesses won a Gold Award at the DBA Design Effectiveness Awards in recognition of the outcomes of a digital overhaul project.
Fred. Olsen Cruise Lines and Else teamed up at the height of the pandemic with the aim of making improvements to the website to boost guest bookings

From L-R: Claire Hubert, Terri Overett, Daniel Hawes, Ben Williams and Jade Ratley with Fred. Olsen Cruise Lines' UK Customer Experience Awards

Fred. Olsen Cruise Lines wins hat-trick of prizes at two awards ceremonies

Fred. Olsen Cruise Lines has picked up a trio of accolades at two prestigious awards.

The company scooped a Gold award for Best Customer Service and a Bronze award in the Customers at the Heart of Everything category at the UK Customer Experience Awards 2024.
Team members from across Fred. Olsen Cruise Lines came together to bring to life some of the stories and ways in which guests are

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

A barrel of single malt that sailed the high seas on board Borealis for 103 nights as part of the maturing process has now been bottled ready for guests.

Earlier this year, Fred. Olsen Cruise Lines teamed up with Suffolk-based brewer and distiller Adnams to host a nine-year-old cask that was in its final year of maturation.
The cask embarked on a cruise around the world where the movemen

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Guests can venture into the unknown as Fred. Olsen Cruise Lines sets sail on its first Mystery Cruise since 2019.

This November, smaller ship Borealis will take guests on an 11-night voyage of adventure from Southampton, with all ports of call a closely guarded secret until the ship’s arrival.
Clare Ward, Commercial and Product Director at Fred. Olsen Cruise Lines, said:
“We’re very e

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines has teamed up with TUI Musement to help guests explore ashore independently.
Global tours and activities business TUI Musement encourages independent exploration so guests can discover ports of call at their own pace.
Guests can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological si

Fred. Olsen Cruise Lines welcomes Doug Glenwright to newly created Guest Experience Director role

Fred. Olsen Cruise Lines welcomes Doug Glenwright to newly created Guest Experience Director role

Putting the guest at the front and centre of absolutely everything; that’s the goal of Fred. Olsen Cruise Lines’ new Guest Experience Director.

Doug Glenwright, who brings 20 years of travel experience, has joined Fred. Olsen Cruise Lines in this brand-new role, to lead in improving guest experience across all elements of the business.
Doug said:
“I am incredibly excited to join the f

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Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom