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Ellen Walker from Travel Editions, Jessica Fowler, Ellie Fulcher and Hayley Walker from Fred. Olsen Cruise Lines and presenter Pete Firman
Ellen Walker from Travel Editions, Jessica Fowler, Ellie Fulcher and Hayley Walker from Fred. Olsen Cruise Lines and presenter Pete Firman

Press release -

Fred. Olsen Cruise Lines crowned Best Cruise Line for Groups at Group Leisure & Travel Awards

Fred. Olsen Cruise Lines has won the accolade of Best Cruise Line for Groups at the 2024 Group Leisure and Travel Awards.

The cruise line was named the winner at a glitzy awards ceremony in London yesterday, hosted by magician and comedian Pete Firman.

The winners are voted for by readers of Group Leisure and Travel, the magazine for group travel organisers, who organise holidays, trips and events for their groups.

Ellie Fulcher, Sales Manager for Groups and Affinity at Fred. Olsen Cruise Lines, said:

“We are over the moon to have been named the Best Cruise Line for Groups in this year’s awards.

“As a team, we work closely with several group leaders and operators to curate the perfect holiday for their groups, right from the initial group booking process, their embarkation through to their on board experience, shore tours and return home.

“We would like to thank everyone who voted for this award; it means so much to us.

“We would also like to extend a huge thank you to our teams, both shoreside and shipside, who work with us to deliver our group cruises and ensure they have the best cruise experience possible on our fleet of smaller-sized ships.”

Fred. Olsen Cruise Lines’ Sales Support Executive Hayley Walker was also a finalist in the Excellence Award category.

Ellie added:

“We would also like to celebrate our colleague Hayley who always goes above and beyond in taking care of group bookings.

“She works tirelessly behind the scenes getting everything arranged before our guests embark and is very highly thought of by all of our group travel organisers.

“She always goes the extra mile to ensure our guests have the best time possible when sailing with us.”

Keeley Rodgers, Group Leisure and Travel editor, said:

“It has been another incredible year – huge congratulations to all of our winners and finalists who pay such an important role in creating a thriving group travel sector.”

For group bookings and enquiries, please contact Fred. Olsen Cruise Lines’ dedicated Group Sales Department on 01473 746169 (Monday to Friday, 9am-5pm) or email
For further information about Fred. Olsen Cruise Lines, visit the website at


Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom