Fred. Olsen Cruise Lines named Travel and Leisure Website of the Year at top digital awards

Press release -

Fred. Olsen Cruise Lines named Travel and Leisure Website of the Year at top digital awards

Fred. Olsen Cruise Lines has been unveiled as the winner of the Travel and Leisure Website of the Year at a prestigious digital awards ceremony.

The company received the accolade at the UK Digital Growth Awards 2024 ceremony in central London yesterday evening (20thJune), following judging by a panel of experts from across the digital sector.

The awards recognise work that is transforming business, revolutionising customer experience and adding real value.

The award comes after Fred. Olsen Cruise Lines launched its new-look website last year, with extensive work undertaken to streamline the booking process and more opportunities for guests to personalise their cruise experience.

Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, said:

“We are absolutely thrilled to have won the title of Travel and Leisure Website of the Year.

“It is recognition of our whole team’s effort and dedication to improving the experience of our guests when visiting our website.

“We are all proud of our revamped website, from our new booking system meaning we can offer a seamless guest experience from the moment they choose to cruise with us to our digital scratch map which allows guests to revisit memories of previous sailings.”

The judges noted ‘the outcomes achieved by this website were clearly conveyed and impressive, showcasing a direct correlation with the results’ and ‘their end-to-end web redesign project yielded remarkable results’.

They also praised the website’s ‘meticulous audience segmentation and content alignment, effectively attracting and engaging it’s intended visitors’.

The accolade is the second win for the digital project having picked up the Travel Website of the Year title at the UK Dev Awards in February.

For further information on Fred. Olsen Cruise Lines, visit www.fredolsencruises.com
Book online or call Reservations on 0800 0355 242 (Monday to Friday 8.30am to 6pm, Saturday 9am to 5pm, Sunday 10am to 4pm), or contact your ABTA travel agent.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom

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