Fred. Olsen Cruise Lines named Travel and Leisure Website of the Year at top digital awards

Press release -

Fred. Olsen Cruise Lines named Travel and Leisure Website of the Year at top digital awards

Fred. Olsen Cruise Lines has been unveiled as the winner of the Travel and Leisure Website of the Year at a prestigious digital awards ceremony.

The company received the accolade at the UK Digital Growth Awards 2024 ceremony in central London yesterday evening (20thJune), following judging by a panel of experts from across the digital sector.

The awards recognise work that is transforming business, revolutionising customer experience and adding real value.

The award comes after Fred. Olsen Cruise Lines launched its new-look website last year, with extensive work undertaken to streamline the booking process and more opportunities for guests to personalise their cruise experience.

Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, said:

“We are absolutely thrilled to have won the title of Travel and Leisure Website of the Year.

“It is recognition of our whole team’s effort and dedication to improving the experience of our guests when visiting our website.

“We are all proud of our revamped website, from our new booking system meaning we can offer a seamless guest experience from the moment they choose to cruise with us to our digital scratch map which allows guests to revisit memories of previous sailings.”

The judges noted ‘the outcomes achieved by this website were clearly conveyed and impressive, showcasing a direct correlation with the results’ and ‘their end-to-end web redesign project yielded remarkable results’.

They also praised the website’s ‘meticulous audience segmentation and content alignment, effectively attracting and engaging it’s intended visitors’.

The accolade is the second win for the digital project having picked up the Travel Website of the Year title at the UK Dev Awards in February.

For further information on Fred. Olsen Cruise Lines, visit www.fredolsencruises.com
Book online or call Reservations on 0800 0355 242 (Monday to Friday 8.30am to 6pm, Saturday 9am to 5pm, Sunday 10am to 4pm), or contact your ABTA travel agent.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations

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Fred. Olsen Cruise Lines

At the heart of the Fred. Olsen experience is our exceptional crew, whose warm and attentive service is a hallmark of our cruises. Each team member goes above and beyond to offer personalised attention, forging genuine connections with guests to create truly memorable journeys.

Our smaller ships contribute to this friendly atmosphere, with their intimate size allowing for a relaxed yet engaging experience on board. You can enjoy a variety of curated activities, from regional cooking demonstrations to stargazing sessions, each designed to enhance your enjoyment and deepen your understanding of the destinations we visit.

And when it comes to our itineraries, our team of Journey Planners meticulously crafts each cruise, ensuring that we sail the most imaginative routes and visit the world’s most incredible destinations at the best possible times to experience them. Whether witnessing the Northern Lights or exploring hidden fjords, our expertly designed itineraries promise unforgettable adventures.

Join us on a Fred. Olsen cruise, where you’ll discover the warmth of a family at sea and the legacy of 175 years of sailing heritage.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom

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