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Fred. Olsen Cruise Lines receives Feefo Gold Trusted Service Award 2024

Press release -

Fred. Olsen Cruise Lines receives Feefo Gold Trusted Service Award 2024

Fred. Olsen Cruise Lines has won the Feefo Gold Trusted Service Award in recognition of its exceptional standard of customer experience.

The Trusted Service Awards, an independent seal of excellence, were set up by Feefo to recognise brands that use the platform to collect verified reviews and receive phenomenal feedback from their customers.

Over the past year, Fred. Olsen Cruise Lines has received more than 5,000 guest reviews, with 93% of these being either four or five star ratings.

Clare Ward, Director of Product and Customer Services at Fred. Olsen Cruise Lines, said:

“We’re absolutely thrilled to have received the Gold Trusted Service Award from Feefo.

“Keeping our guests happy and providing them with the best possible experience by putting our 175 years of experience into making every single day count is our number one priority.

“The fact that this accolade is based on feedback from guests gives us confidence that our teams both on board and ashore are delivering an exceptional level of service.

“It is testament to how hard our teams work to ensure our guests are at the heart of everything we do at Fred. Olsen Cruise Lines.”

The awards, which celebrate brands that deliver standards that go above and beyond, are presented to businesses that have collected at least 50 reviews throughout 2023, with a Feefo service rating of between four-and-a-half and five.

Tony Wheble, CEO at Feefo, said:

“With customers continuing to build resilience at a time of economic uncertainty, we’re delighted to showcase thousands of our clients who are continuing to go above and beyond for each and every customer.

“The Trusted Service Awards have always been about recognising companies, like Fred. Olsen Cruise Lines, that go above and beyond the norm to deliver a great service and receive great feedback from delighted customers in return.

“I look forward to seeing what Fred. Olsen Cruise Lines and our other customers achieve next year.”

For further information on Fred. Olsen Cruise Lines, visit, call Reservations on 0800 0355 242 (Monday to Friday 8.30am to 6pm, Saturday 9am to 5pm, Sunday 10am to 4pm), or contact your ABTA travel agent.


Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom