Fred. Olsen Cruise Lines reflects on ‘the best of 2020’ as it prepares to welcome back guests in 2021

Press release -

Fred. Olsen Cruise Lines reflects on ‘the best of 2020’ as it prepares to welcome back guests in 2021

Fred. Olsen Cruise Lines is closing the year by reflecting on the very best of 2020, which has included a host of awards, a thriving Virtual Cruising programme and the introduction of two new ships in what has been a challenging and unprecedented year for the industry.

On 13th March 2020, Fred. Olsen paused its operations and adapted to a new way of working. In April, it launched its award-winning Virtual Cruising programme. Since then there has been a new virtual cruise set sail every week, supported by hundreds of social media posts and almost 200 videos, which between them have been viewed over 1.6 million times.

In July, Fred. Olsen announced it would be welcoming two new ships: the new flagship Bolette, and sister ship Borealis, which between them bring a host of new facilities for guests, including two-tiered theatres and restaurants, all-weather pools and culinary demonstration venues, to complement their fleet of smaller ships.

In addition, Fred. Olsen has won the following awards:

Customers at the Heart of Everything in the CXAwards

Best Use of Social Media at the Travolution Awards

Best Use of Social Media at the CovidComms Awards

Unsung Hero at the Scottish Passenger Agents’ Association Awards

Best Ocean Cruise Line at the Silver Travel Awards

Best Cruise Line Operator for Groups in the Group Travel Awards

Best Cruise Line for Groups at the Group Leisure & Travel Awards

Peter Deer, Managing Director at Fred. Olsen Cruise Lines, said:

“If there is one thing that 2020 has taught us, it is that while it has without doubt brought its challenges, we have also achieved an awful lot, and we must recognise and celebrate that.

“We may have spent the majority of the year not sailing – which is a first for us all in the cruise industry – but in that time we have still managed to win a number of awards, and have found a new way of connecting with our guests.

“Through our Virtual Cruising programme, we have been able to bring the joys of cruising to our guests directly into their homes, transporting them virtually to destinations including Norway, the Caribbean, the Mediterranean and more. But more importantly, it has provided a platform for our guests to be able to interact with ourselves and each other, helping to combat isolation and loneliness throughout periods of lockdown.

“We have also seen an increase in the number of those booking with us for the first time, which is testament to the hard work of our teams this year in putting our customers at the heart of everything we do.

“What’s more, when we do welcome our guests back on board next year, we will be doing so with two fantastic new ships among the fleet – Bolette and Borealis - and we can’t wait!

“I would like to thank you all for your support throughout 2020, and wish you all a very Happy New Year.”

Fred. Olsen Cruise Lines is set to resume sailing from 23rd April 2021, with new ship Borealis the first to set sail with the six-night ‘Scottish Lochs and Isles’ cruise.

For further information on Fred. Olsen Cruise Lines, visit www.fredolsencruises.com. 

Topics

Regions

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom

homepage
Google+
Fred. Olsen Cruise Lines Enter your email address to follow Fred. Olsen Cruise Lines

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Fred. Olsen Cruise Lines Check your inbox

Email sent to __email__. Click the link there to follow Fred. Olsen Cruise Lines.

Okay