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Fred. Olsen Cruise Lines' new Head of Procurement, Jenna Wallis

Fred. Olsen Cruise Lines welcomes Jenna Wallis to newly created Head of Procurement role

Driving efficiency and accessing innovation; that’s the aim of Fred. Olsen Cruise Lines’ new Head of Procurement.

Jenna Wallis, who brings 15 years of procurement experience, has joined Fred. Olsen Cruise Lines in this brand-new role, to lead in driving sustainable growth through strategic procurement.
Jenna, who joined in September, said:
“I am so excited to have joined the Fred. Ols

Fred. Olsen Cruise Lines’ ship Balmoral set for dry dock in Falmouth

Fred. Olsen Cruise Lines’ ship Balmoral set for dry dock in Falmouth

Fred. Olsen Cruise Lines’ Balmoral is set to enter dry dock for a two-week refurbishment programme next month.

The contract has been awarded to A&P Falmouth, part of the APCL Group, which has previously carried out works on Bolette and Balmoral.
Work will include an ultra-high pressure water blast of the underwater hull, application of silicone paint to improve fuel efficiency and an

A North Atlantic right whale was spotted off the coast of Canada by ORCA on board Borealis. Credit: ORCA

Two sightings of world’s most endangered whale made on Fred. Olsen Cruise Lines ship

Ocean conservationists from UK charity ORCA on board Fred Olsen Cruise Lines’ ship Borealis off the coast of Canada have had two encounters with one of the most endangered whale species on earth – the North Atlantic right whale.

While sailing at reduced speed in the Gulf of St Lawrence on the recent ‘Canada in the Fall’ cruise, the ORCA team spotted three of the whales in two separate encou

Fred. Olsen Cruise Lines partners with The Cruise Maps to capture unforgettable journeys for guests

Fred. Olsen Cruise Lines partners with The Cruise Maps to capture unforgettable journeys for guests

Fred. Olsen Cruise Lines has teamed up with The Cruise Maps to offer guests a personalised memento of their cruise.

The new partnership will see The Cruise Maps use AIS data tracking Fred. Olsen’s fleet of smaller-sized ships Bolette, Borealis and Balmoral to create a custom print map of each unique voyage for guests.
The maps can be personalised to highlight special events or milestones

Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines has unveiled a new early booking incentive, its Freedom Fare Price Promise, encouraging guests to book early to get the best value for their cruise.

The Price Promise assures guests that anyone who books a Freedom Fare within the first four weeks of a cruise going on sale will receive either a cabin upgrade or credit to spend on board, should an equivalent cabin on

From L-R: Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, Dave Dunlop, Partner and CDO at Else, Karen Calligeris, Head of UX at Else, Sean Carney, chair of the judges and Sally Lukins, Managing Director of DBA

Golden partnership between Fred. Olsen Cruise Lines and Else achieves renowned award recognition

A partnership between Fred. Olsen Cruise Lines and design consultancy Else has delivered golden results.

The two businesses won a Gold Award at the DBA Design Effectiveness Awards in recognition of the outcomes of a digital overhaul project.
Fred. Olsen Cruise Lines and Else teamed up at the height of the pandemic with the aim of making improvements to the website to boost guest bookings

From L-R: Claire Hubert, Terri Overett, Daniel Hawes, Ben Williams and Jade Ratley with Fred. Olsen Cruise Lines' UK Customer Experience Awards

Fred. Olsen Cruise Lines wins hat-trick of prizes at two awards ceremonies

Fred. Olsen Cruise Lines has picked up a trio of accolades at two prestigious awards.

The company scooped a Gold award for Best Customer Service and a Bronze award in the Customers at the Heart of Everything category at the UK Customer Experience Awards 2024.
Team members from across Fred. Olsen Cruise Lines came together to bring to life some of the stories and ways in which guests are

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

A barrel of single malt that sailed the high seas on board Borealis for 103 nights as part of the maturing process has now been bottled ready for guests.

Earlier this year, Fred. Olsen Cruise Lines teamed up with Suffolk-based brewer and distiller Adnams to host a nine-year-old cask that was in its final year of maturation.
The cask embarked on a cruise around the world where the movemen

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Guests can venture into the unknown as Fred. Olsen Cruise Lines sets sail on its first Mystery Cruise since 2019.

This November, smaller ship Borealis will take guests on an 11-night voyage of adventure from Southampton, with all ports of call a closely guarded secret until the ship’s arrival.
Clare Ward, Commercial and Product Director at Fred. Olsen Cruise Lines, said:
“We’re very e

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines has teamed up with TUI Musement to help guests explore ashore independently.
Global tours and activities business TUI Musement encourages independent exploration so guests can discover ports of call at their own pace.
Guests can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological si

Fred. Olsen Cruise Lines welcomes Doug Glenwright to newly created Guest Experience Director role

Fred. Olsen Cruise Lines welcomes Doug Glenwright to newly created Guest Experience Director role

Putting the guest at the front and centre of absolutely everything; that’s the goal of Fred. Olsen Cruise Lines’ new Guest Experience Director.

Doug Glenwright, who brings 20 years of travel experience, has joined Fred. Olsen Cruise Lines in this brand-new role, to lead in improving guest experience across all elements of the business.
Doug said:
“I am incredibly excited to join the f

Make your next cruise even more remarkable, with free drinks on selected 2024 and 2025 sailings with Fred. Olsen Cruise Lines

Make your next cruise even more remarkable, with free drinks on selected 2024 and 2025 sailings with Fred. Olsen Cruise Lines

Venture into Arctic Norway to seek out the Northern Lights, learn to flamenco in its birthplace of Cadiz and spot whales in the wildlife-rich waters of the Azores – these are just some of the remarkable moments that guests can enjoy with Fred. Olsen Cruise Lines, with a free drinks package on selected 2024 and 2025 sailings.
Fred. Olsen Cruise Lines’ fleet of three smaller-sized ships, Bolette

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Fred. Olsen Cruise Lines

At the heart of the Fred. Olsen experience is our exceptional crew, whose warm and attentive service is a hallmark of our cruises. Each team member goes above and beyond to offer personalised attention, forging genuine connections with guests to create truly memorable journeys.

Our smaller ships contribute to this friendly atmosphere, with their intimate size allowing for a relaxed yet engaging experience on board. You can enjoy a variety of curated activities, from regional cooking demonstrations to stargazing sessions, each designed to enhance your enjoyment and deepen your understanding of the destinations we visit.

And when it comes to our itineraries, our team of Journey Planners meticulously crafts each cruise, ensuring that we sail the most imaginative routes and visit the world’s most incredible destinations at the best possible times to experience them. Whether witnessing the Northern Lights or exploring hidden fjords, our expertly designed itineraries promise unforgettable adventures.

Join us on a Fred. Olsen cruise, where you’ll discover the warmth of a family at sea and the legacy of 175 years of sailing heritage.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom