Press release - 22 December 2011 13:49

Coming to a TV near you Fred. Olsen Cruise Lines launches major advertising campaign

Fred. Olsen Cruise Lines will be launching its first TV advertising campaign since 2009, using the distinctive, hand-drawn style and strong brand values of its recent highly-successful print campaign. The 30-second advertisements – highlighting the exceptional customer service on Fred. Olsen cruises and access to hundreds of destinations worldwide on smaller ships from UK ports – will appear on a range of daytime terrestrial and digital TV channels from 28th December 2011 to mid-February 2012, falling within the all-important post-Christmas holiday booking period.

The TV campaign will be supported by direct marketing activity and inserts in national and regional newspapers, encouraging early booking for 2012/13 Fred. Olsen cruises. Guests can take advantage of amazing cruise deals with savings of up to £400 per cabin on over 70 cruise holidays by booking before the end of February 2012, via the dedicated Fred. Olsen Reservations telephone number 0800 980 6510, their ABTA travel agent, or the Fred. Olsen Cruise Lines website www.fredolsencruises.com
Nathan Philpot, Fred. Olsen Cruise Lines’ Sales and Marketing Director, said: “From my previous experience, TV has created huge demand and driven customers onto the ‘phone and into agents’ shops. We hope that all our retail partners will benefit from this investment.

“The distinctive style of our recent print advertising has brought us extremely valuable stand-out in a crowded marketplace, and has been very well-received. We want to build on this success by bringing our message to TV, reinforcing Fred. Olsen Cruise Lines’ traditional values of outstanding customer service, intimate, smaller ships and the ability to cruise to the heart of hundreds of destinations worldwide from a number of convenient, regional UK ports.”

The TV campaign – created by London agency Fox Kalomaski Crossing – will appear on key channels, including Channel 5, ITV3, More 4, Discovery Channel, National Geographic, G.O.L.D., Alibi, Blighty, Yesterday and Dave, with up to a maximum of 34 spots per day.

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines