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Fred. Olsen staff mark '30 weeks to go' until Elmer's Big Parade Suffolk. Picture: Gregg Brown
Fred. Olsen staff mark '30 weeks to go' until Elmer's Big Parade Suffolk. Picture: Gregg Brown

Press release -

Elmer the Patchwork Elephant visits staff at Fred. Olsen House to mark 30 weeks until Elmer’s Big Parade Suffolk

It was a colourful day at Fred. Olsen Cruise Lines’ head office in Ipswich, Suffolk, on Tuesday as staff welcomed Elmer the Patchwork Elephant to help mark 30 weeks until Elmer’s Big Parade Suffolk takes over the town in aid of St Elizabeth Hospice.

Elmer spent the working day at Fred. Olsen House, with staff wearing their boldest and brightest colours and taking ‘selfies’ with Elmer, in return for a donation to St Elizabeth Hospice – and, along with Fred. Olsen Limited colleagues at Dencora House, also in Ipswich, raised £148 for the cause.

Elmer’s Big Parade Suffolk will see 50 uniquely designed Elmer sculptures taking over Ipswich town centre and waterfront, marking the 30th anniversary since the first book on his adventures was published by Anderson Press. The trail will raise funds and awareness for Ipswich-based St Elizabeth Hospice, which is also celebrating its 30th anniversary next year.

Peter Deer, Commercial Director at Fred. Olsen Cruise Lines, said:

“Just as St Elizabeth Hospice will be doing in 2019, this year we at Fred. Olsen are celebrating our 30th year in Ipswich. After we were named as the 30th Elmer sponsor in February, it seemed only fitting to continue the ‘30’ theme by inviting Elmer to our office to mark 30 weeks to go until the trail begins.

“Our staff had a great day taking pictures with Elmer, with many even bringing in their children to pay him a quick visit, and it was great to see so many bold colours brightening up Fred. Olsen House for the day.

“We are always so pleased to be able to support St Elizabeth Hospice, which provides such a vital service to our local community, and we can’t wait to see Elmer again during the trail next summer.”

Norman Lloyd, Campaign Manager for St Elizabeth Hospice, said: "Fred. Olsen are a really supportive sponsor and when they suggested holding a 'patchwork day' to celebrate the fact that we have only got 30 weeks to go until launch we thought it was a fantastic idea!

“The campaign is really gathering speed now and each week sees us crossing more exciting milestones off our list."

In addition to the 50 large Elmer sculptures, ‘Elmer’s Big Parade Suffolk’ will also see 100 ‘young Elmers’ located around the town in summer 2019. It follows on from the hugely successful ‘Pigs Gone Wild’ trail in 2016. The Parade will once again be run in conjunction with public art event specialists, Wild in Art, and a new partner, Andersen Press, which owns the publishing rights to ‘Elmer’.

It is hoped that ‘Elmer’s Big Parade Suffolk’ will rival the success of ‘Pigs Gone Wild’, which attracted as many as 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million.

Elmer the colourful patchwork elephant has been a nursery favourite since the first book was published by Andersen Press in 1989. A modern classic, this picture book is known to millions, and the entire Elmer series has sold over 8 million copies around the world. The subtle inclusive message is that it is ‘OK to be different’.

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolsencruises.com

To find out more about St Elizabeth Hospice, go to www.stelizabethhospice.org.uk

Pictures: Gregg Brown

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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom