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Fred. Olsen Cruise Lines and the Suffolk Football Association host a successful game of Walking Football at sea – for the first time ever!

Press release -

Fred. Olsen Cruise Lines and the Suffolk Football Association host a successful game of Walking Football at sea – for the first time ever!

Fred. Olsen Cruise Lines hosted the first-ever game of ‘Walking Football at Sea’ yesterday [31st October 2016], when 804-guest ship Black Watch called at Harwich – the closest port to the cruise line's Head Office in Ipswich, Suffolk. The event, which was held in partnership with the Suffolk Football Association ('Suffolk FA') – co-ordinators of Walking Football across the county –, saw ten players take part in a 45-minute game on the ship’s top deck, Sun Deck 10.

As well as enjoying a tour of Black Watch, the Walking Football players and Suffolk FA staff were also hosted by the ship's Cruise Director, Simon Vickers‎, in the impressive Observatory Lounge, for a VIP Reception, where discussions were had on the many benefits of Walking Football.

Fred. Olsen and the Suffolk FA have been working together since 2014 and, in January 2016, Fred. Olsen announced that it would take on the lead sponsorship of Walking Football. Fred. Olsen sponsored the inaugural Walking Football Tournament ‎in Suffolk in May 2016, which was held at GOALS in Ipswich.

The sport is now played at 13 venues across Suffolk – from Felixstowe in the east, to Lowestoft in the north, and Newmarket in the west. Primarily played by men and women over 50, the game is ideal for those looking for a lower impact activity, and is designed to help people maintain an active lifestyle, irrespective of their age, as well as assisting those who have had to stop playing through injury.

Keith Norman, Business Development Manager for Fred. Olsen Cruise Lines, said:

“It was fantastic to take Walking Football 'to sea' for the very first time yesterday. The event was a great opportunity for us to bring this unique and popular sport to our cruise guests through Black Watch's Cruise Director and Entertainments Team, who thoroughly enjoyed the day and will be investigating further whether Walking Football can be introduced on board.

"There is a natural link between our customer base and the Walking Football community; plus, as a fellow Suffolk organisation, we value the importance of being involved with such an important local resource for the county.”

Nick Garnham, Suffolk FA Marketing & Communications Officer, said:

“The guys who participate in the ActivLives Walking Football sessions and agreed to take part in the demonstration match yesterday on board Black Watch had a fantastic time.

“Once they mastered the size of the pitch and surface, which were quite different to the sports halls they are more accustomed to at Gainsborough and Whitton Sports Centres in Ipswich, they revelled in the conditions. They enjoyed themselves so much that at the end they were asking when they could come back and play again!

“Suffolk FA would like to thank Fred. Olsen Cruise Lines for organising the first-ever Walking Football match to take place at sea and giving the players a great football experience. We hope that Walking Football is something that Fred. Olsen Cruise Lines are able to introduce on their ships in the future so that their guests can experience this great game.”

All players that attended the ‘Walking Football at Sea’ event on 31st October 2016 attend weekly sessions organised by ActivIpswich, which is a physical activity initiative that works with people who are 45 years and over. The project is a partnership between ActivLives and Ipswich Borough Council and is funded by Sport England and the National Lottery.

Photo Caption One: Suffolk’s Walking Football players celebrate taking part in the first ever game of ‘Walking Football at Sea’ on board Fred. Olsen Cruise Lines’ Black Watch, when she was docked in Harwich on 31st October 2016.

Photo Caption Two: Fred. Olsen Cruise Lines’ Keith Norman, Sales Manager – Affinity (far left) and Michelle Tingley, Sales Executive – Affinity (far right) with the Suffolk Football Association’s Nick Garnham – Marketing & Communications Officer (second from left), Nathan French – Football Development Manager (third from right) and Michael Cornall Senior Football Development Officer (second from right) with Suffolk’s Walking Football players at the Port of Harwich after enjoying the first-ever game of ‘Walking Football at Sea’ on board Fred. Olsen Cruise Lines’ Black Watch.

To watch the video of the ‘Walking Football at Sea’ event, please follow this link:

For further information on Fred. Olsen Cruise Lines, visit the website at To find out more about Suffolk FA’s Walking Football initiative, go to, or contact Nick Garnham, Marketing & Communications Officer, Suffolk FA, on 01449 776380 or 07508 838181




Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.


Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Releations

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom