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Fred. Olsen Cruise Lines celebrates the Joy of the Journey with new Signature Experiences

Press release -

Fred. Olsen Cruise Lines celebrates the Joy of the Journey with new Signature Experiences

Fred. Olsen Cruise Lines has unveiled five new Signature Experiences to celebrate the Joy of the Journey on board each of its sailings.

The experiences will focus on Itinerary Insights, the Sky at Sea, Treats of the Region, Scenic Discoveries and the Ship and the Sea, with each to be delivered by specialist guides who are experts in their field.

Open air sunrise, sunset or stargazing events will be among the highlights of the Sky at Sea, while there will be chances to join a guide on deck to spot wildlife, flora and fauna or join a hosted talk in one of Fred. Olsen’s panoramic Observatory Lounges in Scenic Discoveries, as the ship sails through some of the world’s most beautiful waterways, lochs, lakes and fjords and interesting seascapes.

The Itinerary Insights programme will offer lively lectures and smaller, more informative talks, on cultural, artistic and historical highlights to give guests a deeper understanding of the destinations they will visit, while the Ship and the Sea will shine a spotlight on Fred. Olsen’s five generations of maritime traditions, and include ‘an Audience With’ programme with Captains and crew for those who are curious to find out more.

Fred. Olsen’s creative chefs and galley teams will showcase the Treats of the Region with live cookery demonstrations of local delicacies, giving guests the chance to sample dishes famous in the places they’ll be visiting and learning how to recreate them at home.

Clare Ward, Director of Product and Customer Service at Fred. Olsen Cruise Lines, said:

“At Fred. Olsen, we feel passionately that a cruise is different to a holiday, and we want to be doing all we can to celebrate that. A cruise brings with it experiences that simply aren’t possible with other forms of travel, such as the chance to witness breath-taking scenery best viewed from the water, spot native marine wildlife and birdlife or capture spectacular sunrises and sunsets, or stargazing with a cup of hot chocolate out on deck.

“Each of these experiences has been designed to celebrate what we think is special about the way we cruise, and to help our guests to really get the most out of their time on board and the places they are visiting with us.”

The cruise line has already started to introduce elements of its Joy of the Journey programme onto its sailings for 2022, with the full programme to be up and running on all cruises from 2023.

This includes Balmoral’s 78-night ‘Exploration of South America and the Antarctic’ cruise setting sail on 5th January 2023 with guests to be joined by Falklands veteran Simon Weston who will share tales of his time during the Falklands War.

Other highlights include the chance to join cookery demonstrations to learn how to make Chilean empanadas, Uruguayan chivito and Brazilian feijoada as guests sail to their places of origin, or opportunities to join the guides out on deck for a scenic sunrise while sailing through the Chilean Fjords, a sunset at the ‘end of the world’ in Ushuaia, the southern most tip of South America, or for a stargazing evening while sailing the Atlantic at the furthest point from land.

For further information on the Joy of the Journey with Fred. Olsen Cruise Lines, visit fredolsencruises.com/fred-olsen-difference/for-travellers-more-than-tourists. Book online, call our Reservations team on 0800 0355 242 (Monday to Saturday, 9am to 5pm), or contact your ABTA travel agent


Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Releations

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk