Press release - 4 June 2015 10:51

Fred. Olsen Cruise Lines enters into month-long sponsorship of ITV Encore in June 2015

Fred. Olsen Cruise Lines is sponsoring digital TV channel ITV Encore for the month of June 2015, in a promotional campaign designed to build awareness of the brand and stimulate bookings during this key sales period. This is the first time that Fred. Olsen has worked with the channel.

ITV Encore launched a year ago on digital TV (Sky Channel 123), and shows a mix of repeats of current and classic ITV shows. Its more mature audience is closely aligned with Fred. Olsen’s own customer base.

ITV Encore is airing a selection of three different ten-second ‘bumper’ commercials for Fred. Olsen, appearing at the start and end of every advertisement break daily during June.

The ‘bumpers’ include footage from Fred. Olsen’s recent photo shoots on board its fleet of four smaller, more intimate ships – Balmoral, Braemar, Boudicca and Black Watch – and communicate the cruise line’s key message of ‘Bringing the world closer to you’, in a visual manner, with a voice-over of ‘Unmissable Experiences. ITV Encore is sponsored by Fred. Olsen Cruise Lines’.

In 2016/17, Fred. Olsen will be visiting no fewer than 253 destinations in 84 countries around the globe – more than ever before – from a total of ten convenient, regional UK departure ports: Southampton, Dover, Harwich, Tilbury, Falmouth – a new addition – Liverpool, Newcastle, Rosyth (for Edinburgh), Greenock (for Glasgow) and Belfast.

To view Fred. Olsen’s new ITV Encore commercials, click here

For further information on all Fred. Olsen’s cruises and ITV Encore, visit

www.fredolsencruises.com

http://www.itv.com/encore

Topics

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.