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Fred. Olsen Cruise Lines is proud to be recognised as a Feefo ‘Gold Trusted Merchant’ for the second year in a row

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Fred. Olsen Cruise Lines is proud to be recognised as a Feefo ‘Gold Trusted Merchant’ for the second year in a row

Fred. Olsen Cruise Lines has been awarded the coveted ‘Gold Trusted Merchant Accreditation’ by independent review site Feefo for the second year in a row. This is the second year that Feefo has run this accreditation to highlight those merchants that have consistently delivered great customer service, and is based on genuine feedback received directly from customers. To date, Fred. Olsen has received over 10,500 reviews, with 95% of these being in the ‘Good’ or ‘Excellent’ categories.

Fred. Olsen guests are invited to leave a rating and review for the service that they receive at the end of their cruise holiday; it is this rating that is used to identify the level of accreditation. To gain Feefo’s top ‘Gold Trusted Merchant’ status, an average service rating of 95%-100% must be achieved.

Some of the recent Feefo feedback from Fred. Olsen guests includes:

“The itineraries on Fred. Olsen cruises are amazing, and the service on board is absolutely first class. Nothing is too much trouble for the staff and, being on smaller ships means they look after you in a really personal way.”

“Smaller, friendlier ships, like minded people. Fantastic cruise and New Year!! Staff went out of their way to make sure everyone had a good time.”

“Staff were all very helpful. The food was always excellent with a lot of choice and provision was made for my husband's gluten free diet with no fuss. The entertainments crew did a splendid job. Boarding and leaving was very efficient. The trips were well organised and interesting. I have never been to the Canaries before so it was a good choice for me.”

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

“This Feefo accreditation is a very important indication of the quality and service that Fred. Olsen Cruise Lines provides. These independent awards are based on scores given by genuine cruise customers and not by industry judges, and are a true and trusted guide on the Fred. Olsen experience. It is also a great testament to the hard work and dedication of our team, and highlights the way that we value and invest in our customers.

“We would like to thank the many thousands of guests who have contributed to this award by taking the time to leave their valuable feedback; rest assured that we will do all that we can to continue to deliver the quality service and value for money that you have come to expect from us.”

Fred. Olsen was also delighted to be named one of the Top 3 UK cruise lines and awarded a prestigious ‘Recommended Provider’ accolade, in Which?’s first-ever dedicated cruise survey in April 2014, receiving a customer satisfaction score of 85% out of 100%.

Fred. Olsen operates a fleet of four smaller-sized ships – Balmoral, Braemar, Boudicca and Black Watch – and is renowned for ‘Bringing the world closer to you’, offering an extensive range of worldwide cruise destinations from ten convenient, regional UK departure ports – Southampton, Dover, Harwich, Tilbury, Avonmouth (Bristol), Liverpool, Newcastle, Greenock (Glasgow), Rosyth (Edinburgh), and Belfast.

For further information on Fred. Olsen Cruise Lines, visit the website at To find out more about Feefo’s ‘Trusted Merchant Accreditation’ scheme, go to



Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Barker

Ellis Barker

Press contact Public Relations Executive Public Relations +44 (0) 1473 292237

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Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk