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Fred. Olsen Cruise Lines launches its New Year ‘Cruise Sale’ campaign

Press release -

Fred. Olsen Cruise Lines launches its New Year ‘Cruise Sale’ campaign

Fred. Olsen Cruise Lines is today [1st December 2016] launching its new multi-strand ‘Cruise Sale’, as part of its New Year promotional campaign. The new promotion incorporates two great-value offers to tempt guests: ‘Free upgrade to the ‘all-inclusive’ drinks package’ and ‘No single-supplements’ and is valid for bookings made until 1st March 2017.

Members of Fred. Olsen’s Oceans loyalty club booking between 1st and 27th December 2016 can take advantage of an exclusive booking period for two additional offers as part of its new ‘Cruise Sale’ – ‘Free on shore spending money’ and ‘Free door-to-door transfers’ – after which time they will be available on general sale until 31st January 2017.

Neil Herbert, Head of Sales at Fred. Olsen Cruise Lines, said:

‘Our fantastic new ‘Cruise Sale’ has been designed to reward loyal Fred. Olsen guests, as well as targeting single-cruise bookers and removing any barriers for first-time cruisers.

“With the recent changes in the political landscape, holidaymakers have been exercising a certain amount of caution when booking foreign travel. To try to alleviate any concerns that they may have, our new ‘Cruise Sale' focusses on ensuring that we continue to offer great value-for-money and that those all-important holiday ‘extras’ are covered, allowing guests to relax, safe in the knowledge that almost everything is included in their cruise price.

“In addition, we are aiming to appeal to the growing ‘solo traveller’ market; 40% of over 55s in the UK now describe themselves as single, and Fred. Olsen offers more rooms for solos than any other cruise line.”

In its New Year ‘Cruise Sale’, Fred. Olsen guests can book any 2017/18 cruise of five-nights’ duration or longer and benefit from a ‘Free upgrade to the ‘all-inclusive’ drinks package’*, available until 1st March 2017.

Fred. Olsen is offering guests a ‘No single-supplements’ deal on a selection of 10 2017/18 cruise holidays**, available until 1st March 2017. A solo traveller can book from a selection of twin room grades without having to pay any sole-occupancy charge. Destinations available include Norway, the Caribbean, Spain, the Baltic and South America.

In addition to these two sales initiatives, Fred. Olsen is also promoting ‘Free on shore spending money’ on 16 voyages in 2017, available until 31st January 2017, whereby guests can receive up to 125 Euros (or the equivalent value of currency relative to the cruise destination) once on board.

‘Free door to-door’ transfers (up to 250 UK-mainland miles) are also available to Fred. Olsen guests on three longer voyages in 2017***, until 31st January 2017. These are Boudicca’s 26-night ‘Bermuda & the America’s Cup’ cruise, Black Watch’s 27-night ‘Exploring the Fjords of the Arctic’ adventure, and Balmoral’s 32-night ‘Caribbean Discovery’ cruise.

Fred. Olsen has also enhanced its industry-leading ‘Enjoyment Promise’. This ground-breaking offer, which was first released in December 2013, is now applicable to all guests with a new booking – not just to new customers. Once on board, if a guest finds that the cruise is not for them, they just need to contact Guest Services on board, within the first 48 hours, and Fred. Olsen will refund their cruise fare and pay to get them home.

*This offer excludes 2017 ‘Grand Voyages’ and sectors, is not combinable with the ‘No-single supplements’ offer, and can only be applied to cruises that will have sailed by 31st March 2018.

**This offer is not combinable with the ‘Free upgrade to the ‘all-inclusive’ drinks package’.

***Guests can choose only one of these offers –– but both are combinable with the ‘No single-supplements’ and ‘Free upgrade to the ‘all-inclusive’ drinks package’ benefits.

For further information on Fred. Olsen Cruise Lines, visit the website at Book online, call Reservations on 0800 0355 242 (Monday to Friday, 8am to 8pm; Saturday, 9am to 5pm; Sunday, 10am to 4pm), or visit an ABTA travel agent.




Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265

Related content

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk