Press release - 3 October 2019 16:16

Fred. Olsen Cruise Lines launches new six-month sponsorship of Channel 4’s ‘Life in the Sun’ TV series

Fred. Olsen Cruise Lines has launched a series of destination-led advertisements to run alongside Channel 4’s popular ‘Life in the Sun’ series of TV programmes, as part of a new six-month sponsorship deal, aimed at those who have never tried a Fred. Olsen cruise holiday before. The first Fred. Olsen-sponsored advertisement aired on Channel 4 on 1st October 2019, ahead of ‘A Place in the Sun’.

Other Fred. Olsen advertisements will also appear alongside associated lifestyle programmes, ‘A New Life in the Sun’ and ‘Sun, Sea and Selling Houses’, shown across Channel 4 and More 4.

The advertisements, which are featured at the beginning and end of the programmes and during breaks, will focus on a number of the exotic destinations that Fred. Olsen will be visiting in 2020/21, including Australia, Indian Ocean, Japan, South America and Thailand.

Jackie Martin, Sales and Marketing Director at Fred. Olsen Cruise Lines, said:

“This marks the start of an exciting six months of sponsorship, showcasing our brand to a whole new audience.

“While we know that these viewers are already hugely interested in travel, many of them will never have cruised before. So, this is a great opportunity to introduce them to the wonderful world of cruising with Fred. Olsen.

“Like Fred. Olsen, Channel 4 and More 4 are both much-loved and respected brands, making this new partnership the perfect fit.”

Fred. Olsen is renowned for its innovative itineraries, and is proud to have been crowned ‘Best for Itineraries’ by Cruise Critic experts in the prestigious ‘UK Editors’ Picks Awards’, for a record four years in a row, as well as 'Best for Shore Excursions' for the first time.

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolsencruises.com

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines