Press release - 3 October 2019 16:16

Fred. Olsen Cruise Lines launches new six-month sponsorship of Channel 4’s ‘Life in the Sun’ TV series

Fred. Olsen Cruise Lines has launched a series of destination-led advertisements to run alongside Channel 4’s popular ‘Life in the Sun’ series of TV programmes, as part of a new six-month sponsorship deal, aimed at those who have never tried a Fred. Olsen cruise holiday before. The first Fred. Olsen-sponsored advertisement aired on Channel 4 on 1st October 2019, ahead of ‘A Place in the Sun’.

Other Fred. Olsen advertisements will also appear alongside associated lifestyle programmes, ‘A New Life in the Sun’ and ‘Sun, Sea and Selling Houses’, shown across Channel 4 and More 4.

The advertisements, which are featured at the beginning and end of the programmes and during breaks, will focus on a number of the exotic destinations that Fred. Olsen will be visiting in 2020/21, including Australia, Indian Ocean, Japan, South America and Thailand.

Jackie Martin, Sales and Marketing Director at Fred. Olsen Cruise Lines, said:

“This marks the start of an exciting six months of sponsorship, showcasing our brand to a whole new audience.

“While we know that these viewers are already hugely interested in travel, many of them will never have cruised before. So, this is a great opportunity to introduce them to the wonderful world of cruising with Fred. Olsen.

“Like Fred. Olsen, Channel 4 and More 4 are both much-loved and respected brands, making this new partnership the perfect fit.”

Fred. Olsen is renowned for its innovative itineraries, and is proud to have been crowned ‘Best for Itineraries’ by Cruise Critic experts in the prestigious ‘UK Editors’ Picks Awards’, for a record four years in a row, as well as 'Best for Shore Excursions' for the first time.

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolsencruises.com

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Fred. Olsen Cruise Lines

At the heart of the Fred. Olsen experience is our exceptional crew, whose warm and attentive service is a hallmark of our cruises. Each team member goes above and beyond to offer personalised attention, forging genuine connections with guests to create truly memorable journeys.

Our smaller ships contribute to this friendly atmosphere, with their intimate size allowing for a relaxed yet engaging experience on board. You can enjoy a variety of curated activities, from regional cooking demonstrations to stargazing sessions, each designed to enhance your enjoyment and deepen your understanding of the destinations we visit.

And when it comes to our itineraries, our team of Journey Planners meticulously crafts each cruise, ensuring that we sail the most imaginative routes and visit the world’s most incredible destinations at the best possible times to experience them. Whether witnessing the Northern Lights or exploring hidden fjords, our expertly designed itineraries promise unforgettable adventures.

Join us on a Fred. Olsen cruise, where you’ll discover the warmth of a family at sea and the legacy of 175 years of sailing heritage.

Fred. Olsen Cruise Lines