Press release - 18 June 2007 09:54

Fred. Olsen Cruise Lines Launches Online Google Earth Solution

Fred. Olsen has incorporated this tool into its website to offer customers the possibility of experiencing a cruise long before they set foot on board ship. Simple to use, this revolutionary facility allows website visitors to track the course of a cruise across the globe, zooming in on separate ports of call for aerial views, or clicking on each to access a detailed description of the port with local information, history, climate and rainfall details and much more.

Shona Michell, New Media Co-ordinator for Fred. Olsen Cruise Lines said: “We are delighted to be breaking new ground with the launch of our Google earth facility. It is so easy to use and really delivers the sense that you are experiencing the cruise in advance of actually leaving home. I am convinced that it will enhance our customers' enjoyment of their cruise holidays and may well influence the decision to book in the first place.”

Nathan Cook of Cheeze 2.0, account manager for the project said; “Traditionally, cruise holidays are difficult to promote online, operator websites only offering a two dimensional source of information around a product which is of high fiscal value. This solution brings to life the emotional value of our client’s product, providing a key differential advantage to their online promotional activity.”

Currently there are five long cruises that can be viewed on Google Earth, but Fred. Olsen plans to roll out the facility to include more cruises over the coming months.

To enjoy the Fred. Olsen Google Earth experience, visit www.fredolsencruises.com/fredolsen/googleearth.

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines