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Press release -

Fred. Olsen Cruise Lines offers 25% cruise discount for guests affected by All Leisure Group’s cancelled cruises

Following the cancellation by All Leisure Group (‘ALG’) of its Voyages of Discovery and Swan Hellenic cruise programmes and cessation of trading, Fred. Olsen Cruise Lines is offering those ALG guests affected a 25% discount off the cruise fare on any 2017 / 2018 / 2019 Fred. Olsen cruise currently on sale, on bookings made up to 31st January 2017 inclusive, subject to proof of their original ALG booking.

Neil Herbert, Head of Sales for Fred. Olsen Cruise Lines, said:

“We are saddened to hear the news that All Leisure Group has ceased trading. However, we want to help affected Voyages of Discovery and Swan Hellenic guests by giving them a Fred. Olsen cruise option.

“Fred. Olsen is renowned for its more intimate, small-ship cruising, which is very much in keeping with that of the affected cruise brands, and we are looking forward to welcoming new guests to try out the Fred. Olsen experience, maybe for the first time.”

To make new bookings, or to enquire about availability for guests, travel agents can book through all booking channels, including the Reservations Department on 01473 742424. A promotional code must be quoted at time of booking: VJAN25 for Voyages of Discovery-affected guests; and SJAN25 for Swan Hellenic-affected guests.

For further information on Fred. Olsen Cruise Lines, visit the website at



Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265

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Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk