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Fred. Olsen Cruise Lines promotes ‘Turn of Year’ sales campaign –  featuring Mr. Fred. Olsen Junior himself!

Press release -

Fred. Olsen Cruise Lines promotes ‘Turn of Year’ sales campaign – featuring Mr. Fred. Olsen Junior himself!

Fred. Olsen Cruise Lines has launched a promotional sales campaign on 18 digital TV channels, which will run until 24th January 2015, to showcase its ‘The more you book, the more you save’* cruise sale, its innovative ‘Enjoyment Promise’* and its wide range of regional UK departures. Fred. Olsen’s TV campaign is also supported by a comprehensive mix of print, radio, online and social media promotional activity.

Fred. Olsen’s 30-second TV advertisements – which are being shown on Dave, Gold, PBS America, Good Food, Really, Watch, Eden, Film 4, Drama, Alibi, Yesterday, Home, More 4, National Geographic, Challenge, ITV 3, Quest and Holiday & Cruise channels – highlight its two exciting ‘Turn of Year’ sales initiatives, as well as the variety of destinations that guests can visit on a Fred. Olsen cruise in 2015/16, from ten convenient, regional departures ports: Southampton, Dover, Harwich, Tilbury, Avonmouth (Bristol), Liverpool, Newcastle, Greenock (Glasgow), Rosyth (Edinburgh) and Belfast.

For the first time ever, Mr. Fred. Olsen Junior, Chairman of Fred. Olsen Cruise Lines and the sixth generation of the Olsen family, will be voicing a series of regional radio promotions in Dover, Harwich, Tilbury, Liverpool, Greenock (Glasgow), Rosyth (Edinburgh), Newcastle and Belfast, on Smooth Radio, Magic 1548 (Liverpool), Magic 1152 (Newcastle), Classic FM, Clyde 2, Northsound Two and Tay-AM channels.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

“There has never been a better time to book your Fred. Olsen cruise holiday, with a range of great-value sailings to a total of 243 destinations in 80 countries around the globe in 2015/16, from ‘right on your doorstep’.

“As our loyal guests know, Fred. Olsen Cruise Lines is all about a smaller, friendlier cruise experience, and we are so convinced that you will love what we do that our Chairman, Mr. Fred. Olsen himself, has put his name behind our ‘Enjoyment Promise’. If you are not satisfied with your holiday after a couple of days, Fred. Olsen will arrange to fly you home from the first available port of call and give you your money back: ‘I am Fred. Olsen and that is my promise!’ ”

Fred. Olsen’s ‘Turn of Year’ sales campaign includes promotional posters in key sites in and around Newcastle, Scotland, Essex, Liverpool and Belfast, highlighting the great choice of cruises and destinations available with Fred. Olsen from these ports, as well as posters at bus stops in key locations.

Fred. Olsen’s ‘The more you book, the more you save’ cruise sale encourages customers to make multiple purchases in the same transaction and take advantage of savings of up to 30%. The scheme also offers an attractive discount to customers who only wish to make a single cruise purchase.

In Fred. Olsen’s ‘Turn of Year’ sales campaign, cruise customers can also benefit from ‘Fred.’s ‘Enjoyment Promise’, which was launched in December 2013, and is the biggest initiative of its kind ever to take place in the UK to encourage people to try cruising. ‘Fred’s Enjoyment Promise’ is applicable to new cruise guests only, and is valid on all sailings of five nights or more, for bookings made 12 weeks prior to departure.

Fred. Olsen was delighted to be named one of the Top 3 UK cruise lines and awarded a prestigious ‘Recommended Provider’ accolade, in Which?’s first-ever dedicated cruise survey in 2014. Experts at influential consumer website Cruise Critic have also voted Fred. Olsen ‘Best Value for Money’ in its ‘Cruise Critic UK Editors’ Picks Awards 2014’,for the third consecutive year.

*See the website for full Terms and Conditions.

For further information on Fred. Olsen Cruise Lines, visit the website at Book online, call Reservations on 0800 0355 242 (Monday – Friday, 8am – 8pm; Saturday, 9am – 5pm; Sunday, 10am – 4pm), or see an ABTA travel agent.



Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 0755762265

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk