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Fred. Olsen Cruise Lines voted ‘Best Cruise Line for Groups’ for fifth consecutive year at the ‘Group Leisure Awards 2014’

Press release -

Fred. Olsen Cruise Lines voted ‘Best Cruise Line for Groups’ for fifth consecutive year at the ‘Group Leisure Awards 2014’

Fred. Olsen Cruise Lines has once again triumphed at the ‘Group Leisure Awards’ after being voted ‘Best Cruise Line’ by readers of leading travel title, Group Leisure magazine, for a fifth consecutive year.

Having seen off competition from other finalists Norwegian Cruise Line, Saga Cruises and Viking River Cruises, Fred. Olsen was recognised at a special awards ceremony at the Hilton Birmingham Metropole hotel on 24th September 2014. The award recognises the very best groups cruise experience, from the initial booking process to onboard facilities, and the quality of excursions on offer.

The ‘Group Leisure Awards’ were first established in 1997, and are voted for by active group travel organisers from sports and social clubs, retired associations, special interest societies and other groups, on what they consider to be the best groups experience across 21 categories.

Ellie Fulcher, Group & Specialist Sales Manager for Fred. Olsen Cruise Lines, said:

“We are delighted that our efforts to offer tailor-made packages for groups on board our fleet of smaller, more intimate cruise ships have been recognised in this prestigious way for a fifth year in a row.

“At Fred. Olsen Cruise Lines, we are very proud of the personalised service that we are able to offer to group travel organisers, which is reflected in our company ethos of ‘It’s all about the people!’ We provide tailor-made quotations to suit individual group requirements, and we are also able to offer visits to our ships, in UK ports, so that GTOs can see what we have to offer at first hand.”

The ‘Group Leisure Awards’ dinner and ceremony were attended by some of the top names in the travel industry. Special guest comedian and ventriloquist Paul Zerdin entertained over 300 guests, before presenting the awards alongside Group Leisure magazine publisher, Rob Yandell.

“For Fred. Olsen to win ‘Best Cruise Line’ represents a personal recommendation from group travel organisers”, commented Rob Yandell. “And what better way to celebrate such an achievement than for the group travel trade to come together on one evening to mark this success?”

Feedback from Fred. Olsen’s group guests has shown that they are very appreciative of the excellent value for money that a Fred. Olsen cruise offers, as – in addition to the special benefits offered to groups – the cruise price includes all meals and entertainment on board the ship, as well as port taxes. They can also choose to upgrade to the ‘all-inclusive’ drinks package from just £10 per person, per night. 

Groups are welcome on all Fred. Olsen’s cruises and, depending on the size of the group, they may be eligible for a choice of added value benefits. There are many extras that can also be arranged to make the experience even more special, such as group private Traditional Afternoon Tea, group dining plans, private use of public rooms on board for group activities, private group shore tours and priority disembarkation for groups travelling by coach. 

Fred. Olsen's bespoke group’s service appeals to all types of groups, including family and friendship groups, corporate and incentive groups and all kinds of clubs, associations and societies, and larger groups will be pleased to know that there are no limits on the free places that they can earn.

This Group Leisure award follows hot on the heels of Fred. Olsen’s success at the ‘Cruise International Awards 2014’, where the cruise line was delighted to be voted 'Best for Enrichment’ for the third time. 

For further information on Fred. Olsen Cruise Lines, visit the website at

For group bookings and enquiries contact Fred. Olsen’s dedicated Group & Specialist Sales Department on 01473 746169 or e-mail (Monday to Friday 9am until 5pm).

Photo caption:

Harold Burke, from category sponsor just for groups! (far right) presents Fred. Olsen Cruise Lines’ Ellie Fulcher, Group & Specialist Sales Manager (second from left), Sophie Austin, Group & Specialist Sales Executive (centre) and Lynsey Suffolk, Groups Assistant, withthe ‘Best Cruise Line for Groups’ award for the fifth consecutive year, at the ‘Group Leisure Awards 2014’ at the Hilton Birmingham Metropole hotel on 24th September 2014, alongside special guest Paul Zerdin.




Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk