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Agents on board Fred. Olsen Cruise Lines' Borealis [Credit: Steve Dunlop Photography]
Agents on board Fred. Olsen Cruise Lines' Borealis [Credit: Steve Dunlop Photography]

Press release -

Fred. Olsen Cruise Lines welcomes more than 200 agents aboard Borealis at CLIA’s annual conference

Fred. Olsen Cruise Lines has welcomed more than 200 travel agents on board Borealisin Southampton as part of a travel agent conference.

The Cruise Lines International Association’s (CLIA) event is the largest agent cruise conference in the UK and provided an opportunity for travel agents and media guests to experience Fred. Olsen's hospitality and onboard offerings first-hand.

Saturday’s event began with an engaging presentation from Geoff Ridgeon, Head of Sales at Fred. Olsen Cruise Lines, followed by a personalised ship tour with interactive elements such as a silent disco, food tastings in speciality restaurant Colours and Tastes and live music. Agents also enjoyed a drinks reception and delicious lunch, all designed to showcase the distinctive personal touch that Fred. Olsen Cruise Lines is renowned for.

While on board, agents were encouraged to share their experiences on Instagram using the hashtag #CLIAwithFred, resulting in more than 270 posts – 28% more than the number of attending agents. Additional content was shared on stories and in the trade Facebook group, with a live dashboard displaying the posts throughout the day.

Geoff Ridgeon, Head of Sales at Fred. Olsen Cruise Lines, said:

"We’re incredibly proud of our relationships with our agent partners, and it’s always a pleasure to welcome them on board our smaller-sized ships and show them what we do differently. The event was a real success, and we’re so pleased that so many agents were able to really get a taste of what Fred. Olsen Cruise Lines is all about.

“I’d like to extend a big thank you to everyone who joined us for the day, as well as thank everyone involved in making this event a wonderful experience, from our teams ashore and the on board team on Borealis.”

Agents on board Fred. Olsen Cruise Lines' Borealis [Credit: Steve Dunlop Photography]

In addition to the ship tours, the CLIA conference featured a variety of sessions and a trade fair, offering further engagement opportunities for agents to learn about Fred. Olsen Cruise Lines and the wider cruise industry.

CLIA, the world’s largest cruise industry trade association, plays a pivotal role in supporting the cruise industry through policies and practices that ensure a safe, secure, healthy, and sustainable cruise environment.

For more information on Fred. Olsen Cruise Lines, visit: www.fredolsencruises.com and to learn more about Fred. Olsen Cruise Lines trade support and the latest offers, visit their dedicated travel agent centre here:www.fredolsencruises.com/travel-agent-centre

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom