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Fred. Olsen Cruise Lines welcomes Samantha Stimpson as its new CEO

Press release -

Fred. Olsen Cruise Lines welcomes Samantha Stimpson as its new CEO

Fred. Olsen Cruise Lines welcomes CEO Samantha Stimpson, who has more than 25 years of commercial, operational and executive experience in the travel and hospitality industry.

She joins the company from FTI Touristik, where she currently serves as Chief Commercial Officer. Samantha brings a remarkable track record of strong commercial results, exceptional customer experience, and energised organisations.

Based at Fred. Olsen Cruise Lines’ Head Office in Ipswich, Suffolk, Samantha will take overall responsibility for strategic development and managing the Fred. Olsen Cruise Lines’ operation, which covers 220 staff in Ipswich and more than 2,000 crew members across the fleet of three ocean cruise ships.

Anette Olsen, CEO of Bonheur ASA, said:

“On behalf of Fred. Olsen Cruise Lines’ Board of Directors, I am very happy to welcome Samantha to Fred. Olsen Cruise Lines.

"Samantha brings a strategic mindset, extensive knowledge and management experience with a strong understanding of the challenges and opportunities facing the travel industry. We are very pleased that Samantha joins us, as we see exciting possibilities for Fred. Olsen Cruise Lines for the future."

Samantha Stimpson said:

“I am honoured to be joining Fred. Olsen Cruise Lines, a company that I have known and admired for years. I very much look forward to working with the organisation, contributing my skills and expertise, continuing to enhance the strategy which is built on smaller, elegant ships, and exceptional experiences, underpinned by a culture that recognises the importance of personal, attentive service.”

Her new role will commence no later than February 1st 2024.

Pete Deer, the current Managing Director, will as previously announced, take the position as Chief Financial Officer, overseeing the financial operations of Fred. Olsen Cruise Lines.

Anette Olsen said:

“On behalf of the Fred. Olsen Cruise Lines’ Board of Directors, I very much want to thank Pete Deer, and the entire organisation for the extraordinary efforts during the last few years."

For further information on Fred. Olsen Cruise Lines, visit the website at book online, call Reservations on 0800 0355 242 (Monday to Friday 8.30am to 6pm, Saturday 9am to 5pm, Sunday 10am to 4pm), or contact your ABTA travel agent.


Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom