Press release - 1 March 2011 16:25

FRED. OLSEN LAUNCHES FIRST NATIONAL ADVERTISING CAMPAIGN WITH NEW AGENCY, FOX KALOMASKI

The comprehensive campaign will encompass national daily and Sunday newspapers, direct marketing, and travel trade communications, based around the central Fred. Olsen philosophy: “It’s all about the people.”

The new campaign will be targeting both the existing customer-base, of 50+ ABC1s, as well as seeking to reach a broader audience, and help to raise yield.

Gary Jacobs, CEO of Fox Kalomaski, said: ‘The new campaign communicates the unique attributes of the Fred. Olsen experience, in a way that has massive stand-out in a very crowded and busy media environment, with individual advertisements making the specific points that differentiate the much-loved brand from its competitors.’

Nigel Lingard, Marketing Director of Fred. Olsen Cruise Lines, said: ‘The cruise market has doubled over the last decade, and we are confident that our new strategy, which is a product of Fox Kalomaski’s considerable experience in the travel market, will achieve our business objectives.’

The new campaign will break on 23rd January and will run throughout the year.

Find out more about all Fred. Olsen cruises, by visiting www.fredolsencruises.com

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines