Press release - 23 September 2008 11:48

Fred. Olsen to Introduce Smoke Free Environment On Board

Smoking will be banned in all indoor areas, and permitted only on cabin balconies, and on specially designated areas of deck space.

This new ruling will come into effect initially on three vessels: Boudicca, Black Prince, andBraemar will become smoke free from their first sailings in 2009 (January 1st, 5th and 8th respectively). Black Watch and Balmoral will follow suit after completion of their 2009 world cruises (13th April and 29th May).

“A recent very extensive survey amongst our current and past passengers has proved to us without a doubt that this course of action is what most people want and, frankly, expect. Even those passengers who are committed smokers understand the situation and accept that smoking on board will be restricted to balconies and specified deck areas” said Mike Rodwell, managing director of Fred. Olsen Cruise Lines. He continued: “Whilst we may have a few negative comments initially, I am confident that many new customers who are non-smokers will be encouraged to cruise with us in the future.”

Fred. Olsen operates a fleet of five ships with departures from a variety of UK ports, plus a winter Caribbean fly/cruise programme.

Topics

Regions

England

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines