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Peter Deer confirmed as Fred. Olsen Cruise Lines’ new Managing Director

Press release -

Peter Deer confirmed as Fred. Olsen Cruise Lines’ new Managing Director

Fred. Olsen Cruise Lines has appointed Peter Deer as its new Managing Director, with effect from 1st September 2019.

Peter will take over as Managing Director from Mike Rodwell, who will be retiring from Fred. Olsen on 31st August 2019, after over 30 years with the company.

Based at Fred. Olsen Cruise Lines’ Head Office in Ipswich, Suffolk, Peter will take overall responsibility for overseeing and managing the Fred. Olsen Cruise Lines’ operation, which covers over 220 staff in Ipswich and over 2,000 crew members across the Fred. Olsen fleet of four ocean cruise ships.

Peter joined Fred. Olsen in 1993, as an Accountant. He went on to become Chief Accountant, before taking up a role as Financial Director of a Kent-based fruit shipping business in 1998. Peter returned to Fred. Olsen in 2004, this time as Commercial Director.

Speaking of his new role, Peter Deer said:

“We have a first-class team, both ashore and afloat, dedicated to providing fabulous holidays, and I am proud to be leading the Fred. Olsen journey.

“The UK cruise market will continue to grow, as many more people try ‘taster’ cruises for the first time and realise that cruising offers a diverse range of experiences. Fred. Olsen’s friendly, more intimate ships are all about delivering memorable holidays and getting to know our customers by name.”

Fred. Olsen Junior, Chairman of Fred. Olsen Cruise Lines, said:

“We are a proud, family-run company that offers a cruise experience like no other, and I am very pleased that Peter Deer will be taking the helm from Mike Rodwell, to continue his legacy and lead our brand.

“Peter has a breadth of knowledge and expertise in the travel and cruise industries, and I look forward to working with him in his new role to take the business to the next level.”

Mike Rodwell, Managing Director of Fred. Olsen Cruise Lines, said:

“We are delighted to confirm Peter Deer as my successor. During his long career with Fred. Olsen, Peter has been involved in most aspects of the business, and has made a significant contribution to our operation and product development, helping us to grow our fleet to our current five ships, spanning both ocean and river cruise markets.

“We are certain that Peter will do a great job as Managing Director, and we know that our industry partners will consider him a very worthy choice for this important role.”

Peter lives near Woodbridge, in Suffolk, with his wife, two children and two crazy Labradors!

A replacement for Fred. Olsen’s Commercial Director position is being sought.

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolsencruises.com

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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Barker

Ellis Barker

Press contact Public Relations Executive Public Relations +44 (0) 1473 292237

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk