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Fred. Olsen Cruise Lines scoops trio of consumer-voted awards

Fred. Olsen Cruise Lines scoops trio of consumer-voted awards

Fred. Olsen Cruise Lines has been recognised with a hat-trick of awards voted for by guests.

At the British Travel Awards 2024, Fred. Olsen Cruise Lines picked up a silver prize in the Best Cruise Line for No-Fly Cruise Holidays and bronze in the Best Cruise Line for Expedition Voyages category.
More than 1.2million votes were cast by more than 400,000 voters as part of the awards, with

Fred. Olsen Cruise Lines reveals savings of up to £300 per person in Black Friday sale

Fred. Olsen Cruise Lines reveals savings of up to £300 per person in Black Friday sale

Guests can benefit from big savings on a host of 2024 and 2025 sailings as Fred. Olsen Cruise Lines launches its Black Friday sale.
When booking a cruise between 21st November and 2nd December 2024 inclusive, guests can save up to £300 per person on a selection of cruises on board Fred. Olsen Cruise Lines’ fleet of smaller-sized ships Bolette, Borealis and Balmoral.

The Black Friday sale

Fred. Olsen Cruise Lines' new Head of Procurement, Jenna Wallis

Fred. Olsen Cruise Lines welcomes Jenna Wallis to newly created Head of Procurement role

Driving efficiency and accessing innovation; that’s the aim of Fred. Olsen Cruise Lines’ new Head of Procurement.

Jenna Wallis, who brings 15 years of procurement experience, has joined Fred. Olsen Cruise Lines in this brand-new role, to lead in driving sustainable growth through strategic procurement.
Jenna, who joined in September, said:
“I am so excited to have joined the Fred. Ols

Fred. Olsen Cruise Lines’ ship Balmoral set for dry dock in Falmouth

Fred. Olsen Cruise Lines’ ship Balmoral set for dry dock in Falmouth

Fred. Olsen Cruise Lines’ Balmoral is set to enter dry dock for a two-week refurbishment programme next month.

The contract has been awarded to A&P Falmouth, part of the APCL Group, which has previously carried out works on Bolette and Balmoral.
Work will include an ultra-high pressure water blast of the underwater hull, application of silicone paint to improve fuel efficiency and an

A North Atlantic right whale was spotted off the coast of Canada by ORCA on board Borealis. Credit: ORCA

Two sightings of world’s most endangered whale made on Fred. Olsen Cruise Lines ship

Ocean conservationists from UK charity ORCA on board Fred Olsen Cruise Lines’ ship Borealis off the coast of Canada have had two encounters with one of the most endangered whale species on earth – the North Atlantic right whale.

While sailing at reduced speed in the Gulf of St Lawrence on the recent ‘Canada in the Fall’ cruise, the ORCA team spotted three of the whales in two separate encou

Fred. Olsen Cruise Lines partners with The Cruise Maps to capture unforgettable journeys for guests

Fred. Olsen Cruise Lines partners with The Cruise Maps to capture unforgettable journeys for guests

Fred. Olsen Cruise Lines has teamed up with The Cruise Maps to offer guests a personalised memento of their cruise.

The new partnership will see The Cruise Maps use AIS data tracking Fred. Olsen’s fleet of smaller-sized ships Bolette, Borealis and Balmoral to create a custom print map of each unique voyage for guests.
The maps can be personalised to highlight special events or milestones

Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines unveils new Freedom Fare Price Promise with launch of Summer 2026 itineraries

Fred. Olsen Cruise Lines has unveiled a new early booking incentive, its Freedom Fare Price Promise, encouraging guests to book early to get the best value for their cruise.

The Price Promise assures guests that anyone who books a Freedom Fare within the first four weeks of a cruise going on sale will receive either a cabin upgrade or credit to spend on board, should an equivalent cabin on

From L-R: Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, Dave Dunlop, Partner and CDO at Else, Karen Calligeris, Head of UX at Else, Sean Carney, chair of the judges and Sally Lukins, Managing Director of DBA

Golden partnership between Fred. Olsen Cruise Lines and Else achieves renowned award recognition

A partnership between Fred. Olsen Cruise Lines and design consultancy Else has delivered golden results.

The two businesses won a Gold Award at the DBA Design Effectiveness Awards in recognition of the outcomes of a digital overhaul project.
Fred. Olsen Cruise Lines and Else teamed up at the height of the pandemic with the aim of making improvements to the website to boost guest bookings

From L-R: Claire Hubert, Terri Overett, Daniel Hawes, Ben Williams and Jade Ratley with Fred. Olsen Cruise Lines' UK Customer Experience Awards

Fred. Olsen Cruise Lines wins hat-trick of prizes at two awards ceremonies

Fred. Olsen Cruise Lines has picked up a trio of accolades at two prestigious awards.

The company scooped a Gold award for Best Customer Service and a Bronze award in the Customers at the Heart of Everything category at the UK Customer Experience Awards 2024.
Team members from across Fred. Olsen Cruise Lines came together to bring to life some of the stories and ways in which guests are

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

Barrel of single malt whisked off to mature on world cruise now available on Fred. Olsen Cruise Lines’ ships

A barrel of single malt that sailed the high seas on board Borealis for 103 nights as part of the maturing process has now been bottled ready for guests.

Earlier this year, Fred. Olsen Cruise Lines teamed up with Suffolk-based brewer and distiller Adnams to host a nine-year-old cask that was in its final year of maturation.
The cask embarked on a cruise around the world where the movemen

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Fred. Olsen Cruise Lines’ Borealis to set sail on first Mystery Cruise

Guests can venture into the unknown as Fred. Olsen Cruise Lines sets sail on its first Mystery Cruise since 2019.

This November, smaller ship Borealis will take guests on an 11-night voyage of adventure from Southampton, with all ports of call a closely guarded secret until the ship’s arrival.
Clare Ward, Commercial and Product Director at Fred. Olsen Cruise Lines, said:
“We’re very e

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call

Fred. Olsen Cruise Lines has teamed up with TUI Musement to help guests explore ashore independently.
Global tours and activities business TUI Musement encourages independent exploration so guests can discover ports of call at their own pace.
Guests can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological si

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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom