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Fred. Olsen Cruise Lines and Saga Holidays sign up to new partnership

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Fred. Olsen Cruise Lines and Saga Holidays sign up to new partnership

Fred. Olsen Cruise Lines has announced that it has signed a significant new partnership agreement with Saga Holidays, to promote and sell its cruises. Saga will have allocations on a range of 2014/15 Fred. Olsen cruises across its fleet of four ships – Balmoral, Braemar, Boudicca and Black Watch – focusing on products that do not compete directly with Saga cruises, from a number of regional ports around the UK.

Saga will provide Fred. Olsen with an important sales distribution channel for early-to-mid-term business, thereby helping to reduce the volume of last-minute bookings, which can have a negative impact on yields.

Fred. Olsen and Saga previously enjoyed many years as trading partners, and Fred. Olsen is looking forward to working with Saga again.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

“This new agreement between Fred. Olsen Cruise Lines and Saga Holidays will help to improve our yields significantly, and our financial position overall. Both companies are keen for the venture to be successful; with Saga concentrating on selling regional departures early, we will be able to maintain sensible prices and maximise yields, which will benefit Saga, Fred. Olsen and our travel trade partners alike.

“Saga will be marketing Fred. Olsen’s cruises to its extensive database, which already recognises the value of buying travel and holidays through Saga; with this new agreement, Saga customers can now take advantage of Fred. Olsen’s competitively-priced cruise holidays, backed up by the expertise of our two trusted brands, from their convenient local port.”

Robin Shaw, Chief Executive of Saga Cruises, commented:

“This is an exciting time for Saga cruising and this venture allows us to reach out to more people. We will now be able to offer even greater choice to today’s over-50s. Customers will get all the added extras that those who book with Saga directly enjoy – and the security that we will offer a great experience at excellent value.”

Fred. Olsen is proud to be the only UK travel company to receive a coveted ‘Gold Award’ from leading consumer review website Feefo, having achieved a 95% service rating of 'Excellent' or 'Good' in over 5,600 genuine, independent guest reviews in 2013.

Fred. Olsen was also delighted to be voted ‘Best Affordable Cruise Line’ and runner-up ‘Best Cruise Line’ in the ‘Cruise International Awards 2013’, and ‘Best Value for Money’ in the Cruise Critic ‘Editors’ Picks UK Awards 2013’.

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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Barker

Ellis Barker

Press contact Public Relations Executive Public Relations +44 (0) 1473 292237

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Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk