Ben Williams appointed new Head of Marketing for Fred. Olsen Cruise Lines
Ben Williams appointed new Head of Marketing for Fred. Olsen Cruise Lines

Press release -

Fred. Olsen Cruise Lines’ Ben Williams appointed as new Head of Marketing

Fred. Olsen Cruise Lines is pleased to announce the appointment of Ben Williams as its new Head of Marketing, with effect from 1st March 2018.

Ben has been promoted from his previous role as Fred. Olsen’s eBusiness Manager – in charge of the company’s website and social media communications – and will take responsibility for developing the brand and marketing strategy.

Having joined Fred. Olsen in 2012 as an eBusiness Executive, Ben quickly progressed into a supervisory and then management role. He previously spent six years working as a Marketing Executive in the Business Travel sector for the Gray Dawes Group.

Ben graduated from the University of Hertfordshire in 2003 with a BA Honours degree in Business Studies with Marketing, and more recently was sponsored by Fred. Olsen to study for a Post Graduate Diploma in Digital Marketing, and the ILM Level 5 Certificate of Leadership and Management.

He said: “I am very excited by this new challenge and relish the opportunity to further develop our position as a market leader in smaller ship cruising. We have a great product which our guests love, strong brand awareness and an excellent team around me – all of which are vital in driving Fred. Olsen forward.

Justin Stanton, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “I would like to congratulate Ben on his promotion, which is well deserved. He is an extremely motivated and highly capable individual, and his appointment comes at an exciting time for the company, with the launch of our innovative fly-cruise programme, together with our new European river cruise programme, which has captured the imagination of our guests.

“Ensuring we keep the benefits of cruising with Fred. Olsen in customers’ minds is key to the success of our business, not only for our own promotional activity but also to support our travel agent partners who sell the majority of our cruises. I have no doubt Ben’s drive and talent will help the business’ future development.”

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolencruises.com

Topics

Regions

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

Related content

Fred. Olsen is voted ‘Best for Solo Travellers’ by Cruise Critic experts!

Fred. Olsen is voted ‘Best for Solo Travellers’ by Cruise Critic experts!

Fred. Olsen is proud to be named ‘Best for Solo Travellers’ in the Cruise Critic ‘UK Editors’ Picks Awards 2017’. This important accolade adds to Fred. Olsen recent haul of awards, as it was also voted ‘Best for Itineraries’ by Cruise Critic – for a record third year running – and ‘Best Ocean Cruise Line’ by Silver Travel Advisor, the over-50s travel specialists, for the second year in a row.

Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines

Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom

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