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Fred. Olsen Cruise Lines wins top accolades in the  Cruise Critic ‘UK Cruisers’ Choice Awards 2014’

Press release -

Fred. Olsen Cruise Lines wins top accolades in the Cruise Critic ‘UK Cruisers’ Choice Awards 2014’

Fred. Olsen Cruise Lines is delighted to win two major awards in Cruise Critic’s prestigious ‘UK Cruisers’ Choice Awards 2014’, chosen entirely by cruise guests. Fred. Olsen’s 929-guest cruise ship, Braemar, has been recognised as the ‘Best Small Ship for Embarkation’, with a score of 4.7 out of a total of 5, and 804-guest Black Watch has been named ‘Best Small Ship for Shore Excursions’, with a rating of 4.4 out of 5.

Both Braemar and Black Watch were named in the top five ‘Best Small Ships Overall’, being rated number four and number five respectively.

Cruise Critic is the largest online cruise community, with more than one million members, and the site has more than three million visitors globally, every month.

Fred. Olsen also achieved two top-five placements in the ‘Mid-Ship’ category with its 1,350-guest flagship, Balmoral, for ‘Fitness’ (number five) and ‘Shore Excursions’ (number four), and eleven top five placements in the ‘Small Ships’ category, as follows:

- ‘Cabins’ (Braemar, number five)

- ‘Dining’ (Braemar, number three; Black Watch, number four; Boudicca, number five) 

- ‘Entertainment’ (Black Watch, number two)

- ‘Fitness’ (Boudicca, number three; Black Watch, number five) 

- ‘Public Rooms’ (Braemar, number five) 

- ‘Service’ (Black Watch, number five) 

- ‘Value for Money’ (Braemar, number four; Black Watch, number five)

Adam Coulter, UK Editor at Cruise Critic, said:

“Winning a ‘Cruisers’ Choice Award’ is a fantastic accolade for cruise lines, particularly as they’re based entirely on review ratings submitted by cruisers over the course of the past year, rather than votes.

“These awards offer a great insight into British consumers’ first-hand experiences and feedback of the cruises they have been on.”

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

“It is important to us that we always try to offer the very best small-ship cruise experience that there is, and we are very proud that our efforts have been recognised by Cruise Critic and its members in this significant way.

“At Fred. Olsen, we believe that your holiday starts from the very moment that you arrive with us at the Cruise Terminal, which is why the embarkation process is so key, with a warm Fred. Olsen welcome and excellent ‘service with a smile’. We also put a lot of thought into creating new, exciting and tailored shore excursions for our guests, especially on our smallest, most traditional ship, Black Watch, which has the highest repeat rate of guests across our fleet, with sometimes up to 60% returning Fred. Olsen cruisers.”

Fred. Olsen Cruise Lines was previously named ‘Best Value for Money’ in the Cruise Critic ‘Editors’ Picks UK Awards 2013’, and ‘Best Affordable Cruise Line’ and runner-up ‘Best Cruise Line’ in the ‘Cruise International Awards 2013’.

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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.


Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom