Skip to content
Fred Olsen Cruise Lines wins top cruise accolade in the '2014 Group Travel Awards' for a record fourth year in a row!

Press release -

Fred Olsen Cruise Lines wins top cruise accolade in the '2014 Group Travel Awards' for a record fourth year in a row!

Fred. Olsen Cruise Lines has been crowned ‘Best Cruise Line Operator for Groups’ by readers of Group Travel Organiser magazine, in its prestigious ‘2014 Group Travel Awards’, for the fourth consecutive year.

Fred. Olsen beat off stiff competition from the other nominated cruise lines – Norwegian Cruise Line, Cruise & Maritime Voyages, Hurtigruten and P&O Cruises to carry off the top prize. Fred. Olsen’s Ellie Fulcher, Group & Specialist Sales Manager, and Sophie Austin, Group & Specialist Sales Executive, were presented with this coveted award by Abbe Bates, Editor of GTO Magazine at a glittering ceremony held at The Park Plaza Riverbank Hotel. 

Ellie Fulcher, Group Sales Manager, said:

"We would like to pass on our tremendous thanks to all those who voted for us! We are delighted that our efforts to offer tailor-made packages for groups on board our fleet of smaller, more intimate cruise ships have been recognised in this prestigious way, for a record fourth year in a row!” 

Sarah Jeffery, Group Travel Awards Organiser, said: 

"The Group Travel Awards are the longest established event celebrating excellence in the supply of services to group travel organisers. The winners are voted for by the readers of GTO magazine through personal experience over the last 12 months. Fred. Olsen Cruise Lines are to be congratulated on winning the 'Best Cruise Line Operator for Groups' category.”

Due to increasing demand from groups wishing to enjoy Fred. Olsen’s very special holiday experience, the cruise line set up its dedicated groups department in 2009 and has not looked back since.

Fred. Olsen's bespoke groups service appeals to those travelling in a group, with family or friends, or with their local club 'also specialise in corporate and incentive group travel and can offer an entire ship for an exclusive full ship group'. 

Each Fred. Olsen group booking is tailor-made by the experienced, award-winning Group Sales team, and offers a choice of benefits, including*: 

- Group leaders receive a free cruise place when they achieve their group passenger target, of 20 guests.

- Group pricing on request for larger groups

- Reduced single supplements for solo travellers

- Funding towards coach transfers to and from the departure port or airport

- Funding towards car parking at the port or airport

- Free onboard spend credit, ranging from £25 to £150 per person, depending on the cruise chosen

- Free group drinks party on board

- Preferential group dining, upon request

- Private group Afternoon Tea, upon request

- Group photograph, upon request

- Exclusive use of onboard facilities, such as Card Room, lecture areas and meeting rooms, for private group activity

- Priority group disembarkation for coach parties

- Exclusive group shore tours can be arranged, upon request

- Free personalised promotional materials

- Assistance with promotional events

*Full Terms and Conditions are available from the Group Sales Team, upon request.

Photo caption: (R-L) Abbe Bates - Editor of GTO Magazine, Sophie Austin - Group & Specialist Sales Executive at Fred. Olsen Cruise Lines, Ellie Fulcher - Group & Specialist Sales Manager at Fred. Olsen Cruise Lines and Comedian Dominic Holland.

Fred. Olsen is proud to be the only UK travel company to receive a coveted ‘Gold Award’ from leading consumer review website Feefo, having achieved a 95% service rating of 'Excellent' or 'Good' in over 5,600 genuine, independent guest reviews in 2013.

Fred. Olsen was also named ‘Best Affordable Cruise Line’ and runner-up ‘Best Cruise Line’ in the ‘Cruise International Awards 2013’, and ‘Best Value for Money’ in the Cruise Critic ‘Editors’ Picks UK Awards 2013’.




Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.


Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Releations

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom