Press release - 6 February 2014 13:38

Fred. Olsen Cruise Lines celebrates New Year sales success!

Fred. Olsen Cruise Lines is celebrating a strong start to the New Year, after December 2013 and January 2014 saw the highest number of guest bookings since 2008. In December 2013, revenue was up 80% year-on-year against 2012 and on January 13th 2014, the cruise line had one of its biggest sale days ever.

The launch of Fred. Olsen's innovative 'Turn of Year' campaign has been a major factor in this sales success, featuring four different cruise offers: 'Fred.'s Enjoyment Promise' - the biggest initiative of its kind ever to take place in the UK to encourage people to try cruising*; a new 'Solo Cruising' brochure, with significant discounts to solo travellers on a selection of 38 exciting itineraries in 2014/15*; a complimentary door-to-door transport service to guests booked on longer-duration cruises*; and the multi-buy sale, whereby the more cruises that guests book, the more they save*.

Fred. Olsen's 'Turn of Year' sales promotion, which is running until 28th February 2014, has also been supported by a multi-media marketing and PR campaign, incorporating TV advertisements that aired during popular ITV soap, 'Coronation Street'.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

"We, along with other cruise and holiday operators, have all felt the pinch over the past year, but our new sales figures are showing great promise for a fantastic cruise season.

"I think that, after a time of austerity, people are regaining their trust in the economy, and at this wintry time of the year, want an exotic holiday to look forward to. We are also pleased to see a 58% increase in bookings through the travel trade and that ‘Fred.’s Enjoyment Promise’ has drawn in a younger audience for Fred. Olsen. We are clearly hitting the mark with a high-quality, competitively-priced product."

Fred. Olsen has also seen a 78.2% upturn in bookings for its five 'Northern Lights' cruises since the BBC's aired its popular 'Stargazing LIVE' series, which has meant an 181% increase in bookings to see the spectacular 'Aurora Borealis' with Fred. Olsen, compared to January last year.

* *Terms and Conditions apply. See the website www.fredolsencruises.com for full details.

Topics

Regions

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Fred. Olsen Cruise Lines

Contacts

Ellis Orchard

Press contact Public Relations Manager Public Relations ellis.orchard@fredolsen.co.uk 07557672265

Georgina May

Press contact Public Relations Executive Public Relations georgina.may@fredolsen.co.uk

Lauren Gardner

Press contact Public Relations Manager Public Relations lauren.gardner@fredolsen.co.uk 07546807099

Fred. Olsen Cruise Lines extends a warm welcome to solo travellers with attractive offers in its 2014/15 ‘Solo Cruising’ campaign

Fred. Olsen Cruise Lines – voted as ‘the line most committed to keeping the solo traveller happy’ by cruise experts at influential consumer website Cruise Critic in its ‘Editors' Picks Awards 2011’ – has launched a new ‘Solo Cruising’ brochure, offering significant discounts to solo travellers on a selection of 38 exciting singles cruises in 2014/15, valid on bookings up to 28th February 2014.

9 December 2013 16:46

Fred. Olsen Cruise Lines offers guests new free ‘door-to-door’ transport service on longer 2014/15 cruises

As part of its new ‘Turn of Year’ sales campaign, award-winning Fred. Olsen Cruise Lines is offering guests on longer-duration 2014/15 cruises a complimentary ‘door-to-door’ transport service. The initiative, which is available on bookings made up to 28th February 2014, will be applicable on a selection of 21 cruises in 2014/15, for guests who live within 250 miles of the departure port*.

3 December 2013 15:16

Save up to 30% with the Fred. Olsen Cruise Lines’ ‘Cruise Sale’ on selected 2014/15 departures

As part of its new ‘Turn of Year’ sales campaign, award-winning Fred. Olsen Cruise Lines has launched a ‘Cruise Sale’, running until 28th February 2014 and valid on cruises of six nights’ duration or more, aimed at encouraging guests to make multiple purchases in the same transaction and benefit from significant savings.

2 December 2013 10:00

Fred. Olsen Cruise Lines launches ‘Fred.’s Enjoyment Promise’, the UK’s biggest-ever cruise initiative to attract new customers

Fred. Olsen Cruise Lines will be launching its innovative ‘Fred.’s Enjoyment Promise’ on 2nd December 2013 – the biggest initiative of its kind ever to take place in the UK to encourage people to try cruising, as part of its wider ‘Turn of Year’ sales campaign.