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Fred. Olsen Cruise Lines celebrates New Year sales success!

Press release -

Fred. Olsen Cruise Lines celebrates New Year sales success!

Fred. Olsen Cruise Lines is celebrating a strong start to the New Year, after December 2013 and January 2014 saw the highest number of guest bookings since 2008. In December 2013, revenue was up 80% year-on-year against 2012 and on January 13th 2014, the cruise line had one of its biggest sale days ever.

The launch of Fred. Olsen's innovative 'Turn of Year' campaign has been a major factor in this sales success, featuring four different cruise offers: 'Fred.'s Enjoyment Promise' - the biggest initiative of its kind ever to take place in the UK to encourage people to try cruising*; a new 'Solo Cruising' brochure, with significant discounts to solo travellers on a selection of 38 exciting itineraries in 2014/15*; a complimentary door-to-door transport service to guests booked on longer-duration cruises*; and the multi-buy sale, whereby the more cruises that guests book, the more they save*.

Fred. Olsen's 'Turn of Year' sales promotion, which is running until 28th February 2014, has also been supported by a multi-media marketing and PR campaign, incorporating TV advertisements that aired during popular ITV soap, 'Coronation Street'.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:

"We, along with other cruise and holiday operators, have all felt the pinch over the past year, but our new sales figures are showing great promise for a fantastic cruise season.

"I think that, after a time of austerity, people are regaining their trust in the economy, and at this wintry time of the year, want an exotic holiday to look forward to. We are also pleased to see a 58% increase in bookings through the travel trade and that ‘Fred.’s Enjoyment Promise’ has drawn in a younger audience for Fred. Olsen. We are clearly hitting the mark with a high-quality, competitively-priced product."

Fred. Olsen has also seen a 78.2% upturn in bookings for its five 'Northern Lights' cruises since the BBC's aired its popular 'Stargazing LIVE' series, which has meant an 181% increase in bookings to see the spectacular 'Aurora Borealis' with Fred. Olsen, compared to January last year.

* *Terms and Conditions apply. See the website for full details.

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Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.


Georgina May

Georgina May

Press contact Public Relations Executive Public Relations
Lauren Gardner

Lauren Gardner

Press contact Public Relations Manager Public Relations 07546807099

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Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines we are very proud of our smaller ships – Bolette, Borealis and Balmoral - and the imaginative and unusual itineraries they allow us to offer. Every cruise is hand-crafted from scratch by our team of in-house Journey Planners to make sure you are not only visiting the best destinations, but at the best time to experience them.

For us, it’s not just about where we go but how we take you there. We put as much time into planning scenic cruising as we do in choosing the destinations themselves. On board, our Signature Experiences showcase the history, culture, nature and flavours of the destinations you’ll visit – from Treats of the Region, where you can enjoy local delicacies, to our Sky at Sea star-gazing sessions where you can relax with a hot toddy out on deck while our astronomer talks you through the night sky.

Plus, with each ship carrying 1,300 guests or less, our ships are small enough for us to offer a warm, friendly and personal service where nothing is ever too much trouble, as we visit a host of exciting ports in every corner of the globe.

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk
United Kingdom